Blog
Thought Leadership & Insights
Articles on GTM strategy, AI-powered marketing, scaling CMO leadership, and lessons from building multi-billion-dollar companies.
Stop Outsourcing Your Brand To ChatGPT: 10 Rules For The Modern Marketer
Most marketing teams aren't using AI, they're hiding behind it. Ten rules for using AI as a sharper blade rather than a substitute for judgment, drawn from running this play inside a cybersecurity company.
Cybersecurity Has a Credibility Problem
With over 3,500 cybersecurity vendors now in play and most buyers unable to tell them apart, copycat messaging is actively damaging revenue and growth. A recap of Conor's Cyber Marketing Con keynote on what to do about it.
The Modern CMO: Architect of Growth, Guardian of Credibility
A recap of Conor's Cyber Marketing Con keynote on how modern CMOs must balance aggressive growth with unwavering credibility — and why brand and trust matter more as barriers to market entry decline.
Key SaaS Growth Inflection Points: The Road from $20M ARR to $1B ARR (Part 2)
Part 2 of the series on scaling SaaS to $1B ARR — covering the inflection points from $100M through $1B: becoming a platform, an ecosystem, and ultimately a market leader.
Key SaaS Growth Inflection Points: The Road from $20M ARR to $1B ARR (Part 1)
A thought leadership series on scaling SaaS businesses from sub-$20M ARR to $1B+. Part 1 covers the inflection points from $20M to $100M ARR — from founder-led selling to a value-led GTM engine.
7 Tall Tales About SaaS Marketing
Tackling common misconceptions about SaaS and B2B marketing — from "marketing is just lead generation" to the idea that Gen AI means you don't need marketers.
10 SaaS Sales Myths Debunked
Common misconceptions about SaaS sales heard from founders, owner-managers, and investors over the years — from "build it and they will buy it" to the idea that marketing isn't needed to drive sales.
The Go-To-Market Interlock: Why Sales, Marketing & Customer Success Are All Part of the Same Team
Sales, Marketing, and Customer Success aren't just connected — they're fundamentally interdependent. Why treating them as separate silos is one of the most common and costly mistakes companies make when scaling.